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Targeted and effective direct marketing design

We’re one of the very few agencies (outside a handful of phenomenally expensive ones in London) that have the experience and ability to deliver top quality direct marketing creative – both design and copy – that really positions and promotes your brand, and also gives you a better response and more sales.

In tough business conditions, direct marketing creative is even more crucial to your business’s survival and prosperity. The most successful entrepreneurs and business leaders sustain and even increase their direct marketing spend in tough times.

Of course, we don’t all have their financial resources, but the lesson still applies.

Value you’ll appreciate

Which is where Groundnation comes in. We offer you business-transforming direct marketing creative at a fraction of the price of the big London agencies with their costly overheads – we know, because we’re regularly called in to do creative work for them.

Our clients use their budgets wisely, by getting top quality direct marketing creative extremely cost-effectively.

What is direct marketing for?

The objective of direct marketing is very simple. It is to get the desired response from the recipient. This can be anything from giving you their email address so you can send them an e-newsletter, to entering a prize draw, to ordering some machinery or jewellery worth thousands of pounds.

Good direct marketing creative turns strangers into enquirers, enquirers into first-time customers, first-time customers into regular customers, and regular customers into advocates.

So direct marketing creative is the key discipline for all your business communications, in every medium. This includes corporate stationery, brochures, mail packs, press ands and catalogues – not to mention websites, e-newsletters and banner ads.

Why do successful companies choose direct marketing?

Many of the largest and most marketing-aware companies are switching budget from above-the-line to below-the-line, because they are realising that well written and designed direct marketing creative can also promote their brand.

Not to mention the fact that direct marketing is targetable, testable and measurable – even more significant advantages in uncertain economic conditions. This should make every business person think seriously about direct marketing.

How does direct marketing creativity work?

The key behaviour changes that direct marketing creative aims to produce are summed up in the acronym A.I.D.A.:

Attention stopping the person moving on to the next thing.
Interest making them realise this is relevant and useful to them.
Desire making them want it.
Action getting them to respond, by enquiring or buying.

These principles work equally well on a press ad, a mail pack, a brochure – or a website or email. Of course the finished design and copy is very different in each case, but the underlying aims are the same.

Direct marketing creativity, tailored to your needs

A common preconception is that direct marketing creative is always very crammed and busy, with long copy and lots of exclamation marks.

In the hands of a good agency, this is simply not the case. The finished result depends so much on what the item is, what you want it to do, what sort of company you are, who you’re selling to, and your brand positioning.

Groundnation for better direct marketing

We have a very broad experience of working with all types of client – from very large to very small, consumer and business-to-business, and upmarket and mass market.

So come to Groundnation for a coherent strategy, superb creative and hard-working and effective solutions, whatever your business sector.

Test us with a single item, or entrust us with your complete marketing effort. We won’t let you down.