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"Groundnation has redesigned and simplified our site into a professional, easy-to-follow web presence. We have been impressed with the professionalism, the capacity to understand our business aims and the speed with which the site was up and running. We are delighted and would thoroughly recommend Groundnation to all."
At the heart of all our activities is intelligent, high quality design. This is especially important online. As websites become more like online applications than flat ‘brochureware’ pages, it is crucial that the front end design not only positions your brand to its target audience correctly but also helps the user 'function' the website to maximise its potential.
For example, you may have really gone to town on the development of a top class e-commerce site but if the front end design is not up to scratch then this investment in the development will have been largely wasted.
We offer our design services either as part of the build or as a separate resource working closely with your developer. This generally involves the design of Photoshop 'skins' all annotated so the technical build will be accurate to the front-end design.
SEO: well thought out Search Engine Optimisation will have an impact on the page layout for example, the optimum placement of H1/H2/H3 tags and essential keyword rich body copy. We put paramount importance on improving your chances of quality Google listings, and tailor our design solutions around the technical parameters required to achieve good rankings.
CSS: we understand how important well-coded CSS is to your website. It’s the single most important file for controlling the entire website’s look and feel and if done well can enable extremely cost-effective design alterations and developments in the future.
Backend software (CMS / E-Commerce Systems): we have gained experience of a wide range of commercially available content management systems. Knowing the limitations and opportunities for the developer the administrator and the end user helps us to really push the boundaries and maximise the technical potential of the website.
Marketing: we don’t just make pretty websites, (actual builds or style guides) we understand how to sell products and services effectively. This is largely due to our heritage in hardworking direct marketing and catalogue design where all the below-the-line visual communication methods and copywriting techniques can be applied.
Web trends: having a future-proof website is increasingly important so your investment can last. We keep up to date with the latest web trends and constantly look ahead. If your chosen back-end system allows we make designs that are flexible and will allow future integration of pending new technologies.